DeGem's revenue is driven by jewellery products marketed under 3 channels:
- retailing under the DeGem brand
- retailing under the Diamond & Platinum brand
- wholesaling under its design and distribution units
DeGem's products marketed above are designed and manufactured by its own manufacturing unit.
DeGem
The DeGem brand caters for the mid to high-end segment of the consumer market where high brand value and loyalty is greatly emphasised. The boutique outlets offer personalised service for discerning clients whilst the product range embodies unique designs or special limited editions. Located at more exclusive locations, the Degem outlets also offer the Lazare Diamond® which is exclusively distributed by DeGem for the Malaysian market, apart from its in-house brands, the Infinity Wedding Rings, Soleluna Collection and a wide range of precious gemstone jewellery, created internally by its team of designers and craftsmen.
To know more about the DeGem brand, kindly visit www.degemdiamond.com.
Diamond & Platinum
The Diamond & Platinum brand offers an opportunity to more affordable masterpieces that is generally appealing to the younger consumer market. The designs adopted are mainly driven by contemporary trends in line with the product offering concept that is fast moving and ready-to-wear, if likened to seasonal fashion wear. Mostly located at high traffic malls for easier access by its target market, Diamond & Platinum also offers the Estrella® Diamond, its in-house excellent cut, hearts and arrows diamond brand.
To know more about the Diamond & Platinum brand, kindly visit www.diamondnplatinum.com.
Design & Distribution ("D&D")
DeGem operates 2 design and distribution centres based in Hong Kong, known for its bustling jewellery activity. As such, Degem is able to conduct wholesale businesses directly with retailers based in Europe, Asia Pacific, The Middle East and South East Asia. This wholesale division enables DeGem to increase its overseas revenue contribution besides tapping into fast moving fashionable trends in the jewellery industry.