DeGem's jewellery, which are designed and manufactured in-house, is marketed via the following channels:
- retail under the DeGem brand
- retail under the Diamond & Platinum brand
- wholesale via its design and distribution unit
DeGem
The DeGem brand caters for the mid to high-end segment of the consumer market where high brand value and loyalty is greatly emphasised. Today, DeGem is well known for its design and delicate craft, and its ability to marry the beauty of precious gems with avant garde jewellery designs. Its range of exclusive and unique creations can satisfy the most discerning clients when it comes to high-end jewellery.
DeGem has five boutiques at exclusive retail addresses within the Klang Valley, two in Singapore, and one in Jakarta, Indonesia. DeGem has invested its vast experience in developing two household brands, Infinity™ and Soleluna™. Infinity™ has successfully become a choice brand highly sought after by couples for its engagement and wedding rings, while Soleluna™ currently fulfils demand from a niche market looking for big and bold, yet affordable, jewellery for the working class. DeGem is also the sole distributor of the renowned Lazare Diamond® in Malaysia.
For more information on the DeGem brand, please visit www.degemdiamond.com.
Diamond & Platinum
Diamond & Platinum is the market leader of contemporary jewellery in platinum and white gold, tailored for the young and trendy consumers. Diamond & Platinum offers its consumers a choice of high quality diamond and gemstones jewellery at affordable prices. Diamond & Platinum has 11 outlets throughout Malaysia and one in Brunei, which are located mostly at major shopping malls for easy accessibility by its target markets. The pride of Diamond & Platinum is its signature Estrella® Diamond, where eight perfectly symmetrical and identical hearts and arrows are bonded is a testament to the perfect symmetry and alignment of its facets.
For more information on the Diamond & Platinum brand, please visit www.diamondnplatinum.com.
In order to strengthen its rapport with customers as well as forge new bonds, both the retail units of DeGem regularly organize special events, exhibitions and road shows to showcase its jewellery and promote better awareness and appreciation of its products.
Design & Distribution ("D&D")
DeGem's design and distribution centre is based in Hong Kong, which is the hub of international jewellery business. Due to its strategic location, DeGem supplies to retailers from Europe, Asia Pacific, the Middle East as well as South East Asia. In addition to contributing significantly to DeGem's overseas revenue, market demand patterns from the design and distribution division allows the Group to keep abreast of the constant changes in consumer preferences and trends in the jewellery industry.