Over the years, DeGem has overcome the entry barriers inherent in the jewellery industry. With an enterprising spirit, DeGem continuously strives to strengthen its market positioning by crafting an invaluable brand equity, harnessing a pool of experienced and talented designers; and managing an integrated business operations from designing and manufacturing to distribution.
As a general rule of thumb, each retail outlet would require a setting up capital of RM1.5 million and above whilst the investment of a new manufacturing plant is approximately RM3~4 million. Though moderately capital intensive, DeGem's success to-date entails prudent management of cashflow coupled with building reputable brands that are highly sought by customers. DeGem has strike the right formula to ensure its future business sustainability, growth and profitability because jewellers equipped with a chain of retail outlets and in-house factory are generally more profitable in the long run.
