Vertical integration to generate above average margin
DeGem is committed to grow and invest in its brand-centric retail business in order to capture both the middle-to-upper market and young trendy market. Today, DeGem has achieved vertical integration from purchasing, design, manufacturing to distribution of its jewellery business which is important for ensuring the highest quality possible for its clients' satisfaction and loyalty to DeGem's brands. DeGem's venture into design and distribution is a strategic move for it to tap into other markets and provide insights into upcoming jewellery trends. These strategies are continuously implemented by DeGem to achieve above average profit margin amongst its peers.
Regional expansion to diversify income stream
DeGem understands the unique Asian demand for its diamonds and gemstones and is strategically positioned to implement direct regional expansion into Singapore and Indonesia. Its prized brands of DeGem and Diamond & Platinum continues to be well received beyond Malaysia as witnessed through DeGem's participation in international trade exhibitions and wholesale transactions that are supported by its Hong Kong design and distribution centre to retailers based in Europe, Asia Pacific, The Middle East and South East Asia. DeGem is gradually but surely making a regional mark in creating brand awareness.